Role of Design in Vehicle Wraps

The Importance of a Well-Designed Vehicle Wrap

Vehicle wraps, which are like billboards on wheels, is a great form of outdoor advertising. It is not only the most cost-effective form of advertising but studies show that it is more effective in terms of building brand awareness compared to the traditional stationary billboards. However, not all vehicle wraps garner the same results. The effectiveness of your vehicle wrap depends largely on the design itself.

How Do Vehicle Wraps Work?

Vehicles can be fully wrapped, partially wrapped or a combination of partial wrap with graphics. It is a cost-effective way to generate awareness for your business, as it transforms an ordinary vehicle into a customized advertising canvas that travels around town, grabbing the attention of people they pass and provides information to these potential customers. An added advantage is that these vehicle wraps work around the clock, 24/7, even after we have well retired from a hard days’ work. To learn more about the average price of wrapping a vehicle in Toronto, click here.

Best Practices for Designing Effective Vehicle Wraps

A vehicle wrap is an extension of your other branding efforts. As such, the design should be consistent with other marketing materials and should convey the same image and message, clearly and accurately.

Limit the amount of text

Although a vehicle has a lot of real estate for images and text, only vital information such as the logo, tagline, website and phone number should be included. This is because the amount of time you have to present your brand to a passerby is a mere few seconds. You want to make every second count by providing information of what you do (logo & tagline) and where to research your brand further (website or phone number) when they have time.

Clean & Simple design

Trying to pack too much into the wrap will only make your design cluttered. It will make it harder for viewers to decode your primary offering. Instead, stick with something simple which can present your message clearly.

Complementary Colours

It goes without saying that if the brand has its own colour scheme, the wrap should incorporate it. However, sometimes you may need to introduce additional hues to ‘fill’ the space. In this event, use only tones that complement the core brand’s colour. Bold and eye catching colours are good combinations, but make sure not to overdo it and go overboard.

Advantages of Hiring Experienced Vehicle Wrap Designers

Designing vehicle wraps are quite different than designing other marketing materials, for example, a billboard or a poster. There are many trade secrets, which are second nature to experienced vehicle wrap designers, that only they are aware of. By hiring a seasoned vehicle wrap designer, they can create designs that effectively & clearly present your brand and vital information to viewers in the most aesthetically pleasing way.

At Motion Media Signs + Graphics, we are a full service provider for wrapping your vehicles, whether it’s a car, van, truck or trailer. We have in-house designers with years of experience designing effective vehicle wraps for businesses in various product and service industries. Check out our gallery for vehicle wraps we have done and testimonials of happy clients.