Factors that Impact the Cost of Storefront Signage in Toronto

Storefront signage is an important component to the overall branding and marketing of your company. It captures customers’ attention, can be customized to fit your business style and budget and ensures your store stands out amongst surrounding stores. So how much does storefront signage cost in Toronto?

There are several factors that will impact the price of a custom-made storefront sign. Costs vary greatly between the type of signage you choose, so the price of non-lit box sign will be lower than an illuminated 3-D channel letter sign. In this article, we outline four main factors that determines the cost of making and installing custom storefront signs.

Type of Signage

There are different types of storefront signs to choose from, from wood or aluminum sign panels to rectangular and contoured box signs to 3-D lettering signs. Different materials are used for the various types of signage. Business owners will typically choose the type of signage based on their design preferences as well as on the budget, so below are some examples of storefront signage listed in order of price, from most economical to most expensive.

1. Box sign retrofitted with new graphics.

2. Non-lit wood or aluminum sign panel

3. Box sign lit from inside

4. Contoured Box Sign

5. 3D Letters (non lit)

6. Channel Letters

Location of Signage

Signage installed on the exterior of the building or interior of the store will have an impact on pricing. Signs that require special vehicles/equipment to assist in the installment, such as signage located on the exterior of the 2^nd floor of a building, will incur additional cost.

To install this outdoor channel letter signage, a bucket truck is required which increases the overall price of the project.

Size of Sign

Larger signs generally cost more to produce. This is in direct correlation to the amount of material it will require to produce the sign.

The 2 box signs shown above are examples of different lengths signs can be made into. The length of the sign directly impacts the price to produce and install.

Complexity of Sign

Flat signs printed on vinyl, plastic or nylon is considered less complex than signs that are 3 dimensional and/or lit. The number of colors used on the sign also affects the pricing. As the degree of complexity and number of colors increase, so will the price to make the sign.

Lighting Options

Storefront signage can be lit internally or externally. Externally lit signs, typically used in conjunction with sign boards and 3D Letter Signs are more cost effective, while internally lit signs used in Box Signs and Channel Letters are more complex and will be more costly to produce and install.

Goose neck lighting allows 3D letter signs to be visible during low lighting.

Internally lit box signs create a clean finish while illuminating the signage at night.

Retrofitting Existing Signage Footprint

Installing custom graphics on an existing box sign

When updating your existing signage, it is worth keeping in mind that if you already have a box sign, the most cost effective option is to update and retrofit the existing box frame with new sign insert and lights. By simply reprinting updated graphics and/or installing new lighting, it will keep your budget low while revamping the whole look of your signage. In addition, the sides and the retainer frame of box signs can be repainted if the company’s branding changes to new color schemes.

Budget Considerations

When shopping for a quote to custom make your storefront sign, keep in mind the prices should include the items listed below.

Design of signage by experienced sign designers
Industrial grade materials
Installation of signage

Motion Media Signs and Graphics have been creating and installing custom made storefront signage for businesses across the GTA for over 15 years. Our in-house designers and installers has the expertise required to produce and secure any type of storefront signage. Contact us today for more information on our product offerings and a free quote.

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Cost of Storefront Signage